JJ Resnick
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Portfolio

Selected work.

Businesses I’ve built, and the work I’m doing now.

  1. Moscow Copper Co.Own venture
  2. BuildableOperating role
  3. Domain Venture FactoryPast project
The Moscow Copper Co. 1939 cab-over truck in copper livery inside the showroom, lettered “The One, The Only… The Original!”, with the front wheel, cab and rear bed in full view.
The company’s restored 1939 cab-over, 2016.

Own venture

Moscow Copper Co.

The family company behind the original Moscow Mule mug, relaunched as a modern product, a retail brand, and a physical place.

Period
From 2014
Role
President & CEO
Status
Relaunched 2016
Read the Moscow Copper Co. story
A rewritten Buildable service page headed “Keep your phones, upgrade your call center”, with the page navigation and opening section in view.
Buildable service page after the rewrite, 2026.

Operating role

Buildable

Marketing and growth at an established software engineering firm.

Period
2025 – present
Role
Marketing & growth
Status
Current
Read the Buildable story

Past project

Domain Venture Factory

A research system for the business ideas behind a portfolio of domains, built so that the reading, the demand check and the review were done by separate agents with a person accountable for the call.

Status
Past project; not currently active
Read the Domain Venture Factory story