Press
Press.
Fox News, the Las Vegas Review-Journal, Tales of the Cocktail and The Steve Harvey Show have all put the original Moscow Mule mug and Moscow Copper Co. in front of their audiences. Each item below links to the publisher, or to the artifact I can show.
Coverage you can read
January 2018
Read it at Fox News (opens in a new tab)Fox News
Origins of the Moscow Mule: Not as Russian as you’d think
I walked Fox News through how the drink and the mug actually came together in 1941.
News with a Twist
Read it at WGNO, ABC New Orleans (opens in a new tab)WGNO, ABC New Orleans
The history behind the Moscow Mule & the copper cup
A studio segment on the mug’s origin and the relaunched company.
September 2016
Read it at The Santa Barbara Independent (opens in a new tab)The Santa Barbara Independent
J.J. Resnick: Moscow Mule Man
A profile written the year I relaunched the company.
Food
Read it at Las Vegas Review-Journal (opens in a new tab)Las Vegas Review-Journal
As Moscow Mule regains popularity, Las Vegan aims to bring back authentic copper mug
On going back to solid copper while the category went to plated tin.
Feature
Read it at Tales of the Cocktail Foundation (opens in a new tab)Tales of the Cocktail Foundation
The Story of the Original Moscow Mule Mug and Its Timely Comeback
The trade’s own account of Sophie Berezinski’s mug and what became of it.
Episode 258
Read it at eCommerce MasterPlan (opens in a new tab)eCommerce MasterPlan
JJ Resnick explains how stories have been at the heart of his eCommerce success
A long interview on building the brand around a real object rather than a campaign.
More coverage
March 2018
805 Living
A full-page “Faces in the Crowd” profile. Photography: Gary Moss.
Open the page — 805 LivingHoliday giveaway
The Steve Harvey Show
The Moscow Copper Co. gift kit given away on air. The still sits on the Moscow Copper Co. story.
See the still — The Steve Harvey ShowHoliday promotion
American Airlines Admirals Club, with Stoli
A co-branded lounge offer. The piece itself is in the Moscow Copper Co. archive.
Open the piece — American Airlines Admirals Club, with Stoli
Contact
Writing about the mug, the company or the AI work? I answer email.
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