Now

What I’m working on.

Operating
Buildable
I lead marketing and growth at Buildable, a software engineering firm. Current work: service-page messaging, a proposal to consolidate overlapping pages, and reporting on what those pages actually do.
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Building
AI executive setups
Helping leaders put AI into the work they already do — where it sits in a workflow, what it is allowed to reach, and who reviews what it produces before anything is sent, filed or acted on. The interesting part is rarely the model; it is the boundary around it.
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Building
AI growth setups
Building the AI-assisted marketing, growth and reporting systems behind the work: the pipeline that drafts and checks page copy, and the reporting layer that separates trusted traffic from review pages and automated activity before anything gets counted.
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Operating
Agavia
A tequila and mezcal tasting room in San José del Cabo that I run with my partners. My side of it is marketing and growth: the positioning, the offers that fill the room, and the reporting behind the booking and guest records.
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Exploring

Where an agent system should stop and hand the decision back to a person.
Whether provenance still defends a consumer product the way it did ten years ago.