What I’m working on.

Last updated September 19, 2026

Operating

Buildable

I lead marketing and growth at Buildable, a software engineering firm. Current work: service-page messaging, a proposal to consolidate overlapping pages, and reporting on what those pages actually do.

AI executive setups

Helping leaders put AI into the work they already do — where it sits in a workflow, what it is allowed to reach, and who reviews what it produces before anything is sent, filed or acted on. The interesting part is rarely the model; it is the boundary around it.

AI growth setups

Building the AI-assisted marketing, growth and reporting systems behind the work: the pipeline that drafts and checks page copy, and the reporting layer that separates trusted traffic from review pages and automated activity before anything gets counted.

Agavia

The tequila and mezcal tasting room I started in San José del Cabo. My work on it is the software side — the booking flow, the guest records, and the reporting that sits behind them.

Exploring

Where an agent system should stop and hand the decision back to a person.
Whether provenance still defends a consumer product the way it did ten years ago.

Previously

Sep 2026: Rebuilt this site.
Aug 2026: Shipped Nine to TestFlight, built end to end.