What I’m working on.

Last updated September 19, 2026

Operating

Buildable

I lead marketing and growth at Buildable, a software engineering firm. Current work: service-page messaging, a proposal to consolidate overlapping pages, and reporting on what those pages actually do.

AI executive setups

Helping leaders put AI into the work they already do — where it sits in a workflow, what it is allowed to reach, and who reviews what it produces before anything is sent, filed or acted on. The interesting part is rarely the model; it is the boundary around it.

AI growth setups

Building the AI-assisted marketing, growth and reporting systems behind the work: the pipeline that drafts and checks page copy, and the reporting layer that separates trusted traffic from review pages and automated activity before anything gets counted.

Agavia

A tequila and mezcal tasting room in San José del Cabo that I run with my partners. My side of it is marketing and growth: the positioning, the offers that fill the room, and the reporting behind the booking and guest records.

Exploring

Where an agent system should stop and hand the decision back to a person.
Whether provenance still defends a consumer product the way it did ten years ago.

Previously

Sep 2026: Rebuilt this site.
Aug 2026: Shipped Nine to TestFlight, built end to end.