How I got here.

Early ventures

Golf first — mini tours, and a knee injury that ended that plan.

The first company came after: gear for service dogs, and the habit of building the thing rather than waiting for it.

Moscow Copper Co.

I relaunched my family’s company around the original Moscow Mule mug, with production, packaging, retail partnerships and the Muleseum.

Nixxit

A consumer product taken from formulation to carton to a direct-to-consumer storefront, built to test whether a small brand could buy attention profitably.

Agavia

A tequila and mezcal tasting room in San José del Cabo, and the booking and menu systems behind it. The product was an evening, and the software had to disappear.

Buildable

Marketing and growth inside an operating software engineering firm: positioning, the service pages that carry it, and reporting on what those pages do.

Software I built myself

Nine, a golf game for a shuffleboard table, built end to end and shipped to TestFlight.

Most of what I build for myself is a tool for a job I was doing by hand — research systems, reporting, small pieces of software that take the tedious part out of a decision without taking the decision.