JJ Resnick
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I build businesses. And the systems behind them.

JJ Resnick seated on the bed of the restored Moscow Copper Co. cab-over truck in the company showroom, in a Moscow Copper Co. cap and shirt.

I’m JJ Resnick, a founder and operator in Marin County. I lead marketing and growth at Buildable, and I’m a partner at Agavia, a tequila and mezcal tasting room in San José del Cabo.

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Selected work.

The oxidised original copper mug standing beside two later Moscow Copper Co. production mugs on a table.
The original mug beside later Moscow Copper Co. mugs.

Moscow Copper Co.

The family company behind the original Moscow Mule mug, relaunched as a modern product, a retail brand, and a physical place.

From 2014 · President & CEO · Relaunched 2016

Read the Moscow Copper Co. story
A rewritten Buildable service page headed “Keep your phones, upgrade your call center”, with the page navigation and opening section in view.
Buildable service page after the rewrite, 2026.

Buildable

Marketing and growth at an established software engineering firm.

2025 – present · Marketing & growth · Operating role

Read the Buildable story

Current work.

Buildable

Marketing and growth at Buildable: service-page messaging, the AI executive and growth setups, and reporting on what the pages actually do.

Agavia

The tequila and mezcal tasting room in San José del Cabo that I run with my partners. My side of it is marketing and growth.

More on what I’m working on
The Golden Gate Bridge seen from the Marin Headlands, a tower and the span above the water.
The Golden Gate Bridge from Marin.

Off the clock

Marin County, golf, time outdoors, and making things by hand. Golf came first and was going to be the whole plan; it is better as the thing I do on a Saturday.

More of my story