Moscow Copper Co.
The family company behind the original Moscow Mule mug, relaunched as a modern product, a retail brand, and a physical place.
From 2014 · President & CEO · Relaunched 2016
Read the Moscow Copper Co. storyI build businesses. And the systems behind them.
I’m JJ Resnick, a founder and operator in Marin County. I lead marketing and growth at Buildable, and I started Agavia, a tequila and mezcal tasting room in San José del Cabo.
Selected work.
Buildable
Marketing and growth at an established software engineering firm.
2025 – present · Marketing & growth · Operating role
Read the Buildable storyDomain Venture Factory
A research system for the business ideas behind a portfolio of domains, built so that the reading, the demand check and the review were done by separate agents with a person accountable for the call.
Past project; not currently active
Read the Domain Venture Factory storyCurrent work.
Buildable
Marketing and growth at Buildable: service-page messaging, the AI executive and growth setups, and reporting on what the pages actually do.
Agavia
The tequila and mezcal tasting room I started in San José del Cabo. My work on it is the software side — booking, guest records and reporting.
Off the clock
Marin County, golf, time outdoors, and making things by hand. Golf came first and was going to be the whole plan; it is better as the thing I do on a Saturday.
More of my story